TRG and Texas Tech University turned the AT&T Discovery District into a digital showcase for the ages. We filled their 100-million-pixel event space and 104-foot-tall outdoor board with memorable photos from 1923 to today.

The event included our alumni-studded centennial films, invigorating performances by Pat Green and the Red Raider cheer squad, and inspiring speeches by Red Raider and Dallas leaders. More about the event, plus links to the films, can be found at 100.ttu.edu.